Ok its all over the news that Indra Nooyi is the new Pepsico Worldwide Head. First Indian woman professional. I am sure she has worked hard for the position and this post of mine means no offence to her or pepsi.
But, I am intrigued by the thought that, what else could be a better time than now to have an Indian Woman head Pepsico. To give pepsico and Indian face - a face of Indian woman. A caring honest face. Well, you all are thinking right.
When Colas and other aerated drinks are facing opposition in India, across all states for high pesticides level and their other harmful affects. This is the perfect time to bring an Indian to head the worldwide operations and show, the Indian face of the company.
I understand that there is lot of opposition to these - so called cool drinks in Europe, UK, US etc. too. But, India is one of the biggest markets; just for the fact - Indian middle class is equivalent to Middle class of all european contries combined. Although Indian middle class does not have same spending power - but this is future planning, to capture one of the biggest markets.
This is just another angle in response to the things happening around, as I tend to think a lot. So I will repeat again that this post is not to defame a company or offend Indra Nooyi - who has done Indians proud and showed what Indian women are capable of.
5 comments:
Just one flaw ... I hardly think that a woman who has spent a significant part of her life climbing the american corporate ladder would be seen by anyone as a 'A caring honest face.'
I dont think the face of the indian woman sports very short hair or a business suit.. as yet...
women are not seen as having power in indian corporate circles... and for the masses women certainly dont rise to such heights..
An interesting viewpoint there. It is too much of a coincidence to not see the connection. Moreover, strategic corporate moves and advertisements have always been subtly or otherwise designed to influence public opinion. I too think that to bring in the face of an Indian woman at this point of time is a planned move.
Azhar
Woman is a woman, irrespective of where she is or how she looks + also the post suggests of pepsi trying to have Indian face.
Ambrosia
Big corporations have been known to make such strategic moves. So, it would be no surprise - if this is true.
Woman is a woman is it :D would you use Pamela Anderson as a model for a saree ad? ;)
Besides I am sure most people won't be aware about the fact that
1) head of Pepsi is a woman
2) she is originally from India
And if it was a question of attracting the masses.. why didnt they put on a Chinese face?
Besides I don't think they would use the position of the head of the company as a race/country specific advertising board because its a very dangerous thing for a multinational co to do ;)
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